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Cass'Dale are an independent "Magasin Du Producteur' in rural France offering only the very best locally sourced products
Their logo is simple and fun and has been used not only on their website & social media but also on printed media too.
Apart from the black & red, this was a complete departure from the original logo.
I used the 2 'i's to give a nod to instructors and pupil with the steering wheel for the 'O'. Making it into and eye gives a subtle addition to the 'vision' theme
With an obvious connection to the driving school and the road spelling out the school name, I wanted to include additional pointers to the location.
The blue and green show represent the Brisbane location with a river flowing through. I also included 2 of the citys famous landmarks, the Brisbane Wheel and the 1 William tower.